Influence: The Psychology of Persuasion
by Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini holds a highly rated rating of 4.18 out of 5, based on 45.9K reader ratings. First published in 1984. The book spans 320 pages.
About Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
| Detail | Value |
|---|---|
| Author | Robert B. Cialdini |
| Published | 1984 |
| Pages | 320 |
| Genres | Psychology, Business, Non-Fiction, Self-Help, Science |
| Average Rating | 4.18 / 5.00 |
| Total Ratings | 45,874 |
Reader Ratings & Analysis
Rating Overview
How It Compares
Frequently Asked Questions
What genre is Influence: The Psychology of Persuasion?
Influence: The Psychology of Persuasion is categorized as Psychology, Business, Non-Fiction, Self-Help. Its primary genre classification is Science.
Is Influence: The Psychology of Persuasion worth reading?
Based on 45.9K reader ratings, Influence: The Psychology of Persuasion has an average score of 4.18 out of 5.00, which is considered "Highly Rated."
How many pages is Influence: The Psychology of Persuasion?
Influence: The Psychology of Persuasion has 320 pages.
Who wrote Influence: The Psychology of Persuasion?
Influence: The Psychology of Persuasion was written by Robert B. Cialdini. It was first published in 1984.
What is the ISBN for Influence: The Psychology of Persuasion?
The ISBN-13 for Influence: The Psychology of Persuasion is 9780061241900.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
