Sway: The Irresistible Pull of Irrational Behavior
by Ori Brafman, Rom Brafman
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman holds a well received rating of 3.75 out of 5, based on 14.5K reader ratings. First published in 2008. The book spans 206 pages.
About Sway: The Irresistible Pull of Irrational Behavior
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
| Detail | Value |
|---|---|
| Author | Ori Brafman, Rom Brafman |
| Published | 2008 |
| Pages | 206 |
| Genres | Psychology, Non-Fiction, Business, Science, Self-Help |
| Average Rating | 3.75 / 5.00 |
| Total Ratings | 14,464 |
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Frequently Asked Questions
What genre is Sway: The Irresistible Pull of Irrational Behavior?
Sway: The Irresistible Pull of Irrational Behavior is categorized as Psychology, Non-Fiction, Business, Science. Its primary genre classification is Philosophy.
Is Sway: The Irresistible Pull of Irrational Behavior worth reading?
Based on 14.5K reader ratings, Sway: The Irresistible Pull of Irrational Behavior has an average score of 3.75 out of 5.00, which is considered "Well Received."
How many pages is Sway: The Irresistible Pull of Irrational Behavior?
Sway: The Irresistible Pull of Irrational Behavior has 206 pages.
Who wrote Sway: The Irresistible Pull of Irrational Behavior?
Sway: The Irresistible Pull of Irrational Behavior was written by Ori Brafman, Rom Brafman. It was first published in 2008.
What is the ISBN for Sway: The Irresistible Pull of Irrational Behavior?
The ISBN-13 for Sway: The Irresistible Pull of Irrational Behavior is 9780385524380.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
