Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath holds a well received rating of 3.97 out of 5, based on 46.7K reader ratings. First published in 2006. The book spans 291 pages.
About Made to Stick: Why Some Ideas Survive and Others Die
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
| Detail | Value |
|---|---|
| Author | Chip Heath, Dan Heath |
| Published | 2006 |
| Pages | 291 |
| Kindle Price | $13.99 |
| Genres | Business, Psychology, Non-Fiction, Self-Help, Science |
| Average Rating | 3.97 / 5.00 |
| Total Ratings | 46,736 |
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Frequently Asked Questions
What genre is Made to Stick: Why Some Ideas Survive and Others Die?
Made to Stick: Why Some Ideas Survive and Others Die is categorized as Business, Psychology, Non-Fiction, Self-Help. Its primary genre classification is Philosophy.
Is Made to Stick: Why Some Ideas Survive and Others Die worth reading?
Based on 46.7K reader ratings, Made to Stick: Why Some Ideas Survive and Others Die has an average score of 3.97 out of 5.00, which is considered "Well Received."
How many pages is Made to Stick: Why Some Ideas Survive and Others Die?
Made to Stick: Why Some Ideas Survive and Others Die has 291 pages.
Who wrote Made to Stick: Why Some Ideas Survive and Others Die?
Made to Stick: Why Some Ideas Survive and Others Die was written by Chip Heath, Dan Heath. It was first published in 2006.
What is the ISBN for Made to Stick: Why Some Ideas Survive and Others Die?
The ISBN-13 for Made to Stick: Why Some Ideas Survive and Others Die is 9781400064280.0.
How much does Made to Stick: Why Some Ideas Survive and Others Die cost on Kindle?
Made to Stick: Why Some Ideas Survive and Others Die is available on Kindle for $13.99. Pricing may vary by region and promotional offers.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
