Contagious: Why Things Catch On
by Jonah Berger
Contagious: Why Things Catch On by Jonah Berger holds a well received rating of 3.88 out of 5, based on 11.3K reader ratings. First published in 2013. The book spans 210 pages.
About Contagious: Why Things Catch On
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
| Detail | Value |
|---|---|
| Author | Jonah Berger |
| Published | 2013 |
| Pages | 210 |
| Genres | Business, Non-Fiction, Psychology, Science, Self-Help |
| Average Rating | 3.88 / 5.00 |
| Total Ratings | 11,287 |
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Frequently Asked Questions
What genre is Contagious: Why Things Catch On?
Contagious: Why Things Catch On is categorized as Business, Non-Fiction, Psychology, Science. Its primary genre classification is Philosophy.
Is Contagious: Why Things Catch On worth reading?
Based on 11.3K reader ratings, Contagious: Why Things Catch On has an average score of 3.88 out of 5.00, which is considered "Well Received."
How many pages is Contagious: Why Things Catch On?
Contagious: Why Things Catch On has 210 pages.
Who wrote Contagious: Why Things Catch On?
Contagious: Why Things Catch On was written by Jonah Berger. It was first published in 2013.
What is the ISBN for Contagious: Why Things Catch On?
The ISBN-13 for Contagious: Why Things Catch On is 9781451686580.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
