The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries, Jack Trout
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Jack Trout holds a highly rated rating of 4.02 out of 5, based on 10K reader ratings. First published in 1993. The book spans 143 pages.
About The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
| Detail | Value |
|---|---|
| Author | Al Ries, Jack Trout |
| Published | 1993 |
| Pages | 143 |
| Genres | Business, Non-Fiction, Self-Help, Psychology |
| Average Rating | 4.02 / 5.00 |
| Total Ratings | 9,955 |
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Frequently Asked Questions
What genre is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk?
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk is categorized as Business, Non-Fiction, Self-Help, Psychology. Its primary genre classification is Business.
Is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk worth reading?
Based on 10K reader ratings, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk has an average score of 4.02 out of 5.00, which is considered "Highly Rated."
How many pages is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk?
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk has 143 pages. It is a relatively quick read.
Who wrote The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk?
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk was written by Al Ries, Jack Trout. It was first published in 1993.
What is the ISBN for The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk?
The ISBN-13 for The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk is 9780887306660.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
