Summer Secrets
by Al Ries, Jack Trout
Summer Secrets by Al Ries, Jack Trout holds a well received rating of 3.62 out of 5, based on 10.2K reader ratings. First published in 2015. The book spans 143 pages.
About Summer Secrets
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
| Detail | Value |
|---|---|
| Author | Al Ries, Jack Trout |
| Published | 2015 |
| Pages | 143 |
| Genres | Business, Non-Fiction, Self-Help, Psychology |
| Average Rating | 3.62 / 5.00 |
| Total Ratings | 10,223 |
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Frequently Asked Questions
What genre is Summer Secrets?
Summer Secrets is categorized as Business, Non-Fiction, Self-Help, Psychology. Its primary genre classification is Business.
Is Summer Secrets worth reading?
Based on 10.2K reader ratings, Summer Secrets has an average score of 3.62 out of 5.00, which is considered "Well Received."
How many pages is Summer Secrets?
Summer Secrets has 143 pages. It is a relatively quick read.
Who wrote Summer Secrets?
Summer Secrets was written by Al Ries, Jack Trout. It was first published in 2015.
What is the ISBN for Summer Secrets?
The ISBN-13 for Summer Secrets is 9781250047340.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
