Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries, Jack Trout
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries, Jack Trout holds a highly rated rating of 4.06 out of 5, based on 9.3K reader ratings. First published in 1980. The book spans 213 pages.
About Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
| Detail | Value |
|---|---|
| Author | Al Ries, Jack Trout |
| Published | 1980 |
| Pages | 213 |
| Genres | Business, Non-Fiction, Psychology, Self-Help |
| Average Rating | 4.06 / 5.00 |
| Total Ratings | 9,344 |
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Frequently Asked Questions
What genre is Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace?
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace is categorized as Business, Non-Fiction, Psychology, Self-Help. Its primary genre classification is Business.
Is Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace worth reading?
Based on 9.3K reader ratings, Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace has an average score of 4.06 out of 5.00, which is considered "Highly Rated."
How many pages is Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace?
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace has 213 pages.
Who wrote Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace?
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace was written by Al Ries, Jack Trout. It was first published in 1980.
What is the ISBN for Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace?
The ISBN-13 for Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace is 9780071373590.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
