Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin holds a well received rating of 3.94 out of 5, based on 10.1K reader ratings. First published in 2014. The book spans 256 pages.
About Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
| Detail | Value |
|---|---|
| Author | Seth Godin |
| Published | 2014 |
| Pages | 256 |
| Genres | Business, Non-Fiction, Psychology, Self-Help |
| Average Rating | 3.94 / 5.00 |
| Total Ratings | 10,146 |
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Frequently Asked Questions
What genre is Permission Marketing: Turning Strangers Into Friends And Friends Into Customers?
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers is categorized as Business, Non-Fiction, Psychology, Self-Help. Its primary genre classification is Business.
Is Permission Marketing: Turning Strangers Into Friends And Friends Into Customers worth reading?
Based on 10.1K reader ratings, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers has an average score of 3.94 out of 5.00, which is considered "Well Received."
How many pages is Permission Marketing: Turning Strangers Into Friends And Friends Into Customers?
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers has 256 pages.
Who wrote Permission Marketing: Turning Strangers Into Friends And Friends Into Customers?
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers was written by Seth Godin. It was first published in 2014.
What is the ISBN for Permission Marketing: Turning Strangers Into Friends And Friends Into Customers?
The ISBN-13 for Permission Marketing: Turning Strangers Into Friends And Friends Into Customers is 9780684856360.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
