Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All
by James C. Collins, Morten T. Hansen
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All by James C. Collins, Morten T. Hansen holds a highly rated rating of 4.07 out of 5, based on 10.8K reader ratings. First published in 2011. The book spans 183 pages.
About Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
The new question: Ten years after the worldwide bestseller "Good to Great," Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In "Great by Choice," Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: "Great by Choice" distinguishes itself from Collins's prior work by its focus on the type of unstable environments faced by leaders today. The new findings: The best leaders were more disciplined, more empirical, and more paranoid. Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed. The great companies changed less in reaction to a radically changing world than the comparison companies. This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
| Detail | Value |
|---|---|
| Author | James C. Collins, Morten T. Hansen |
| Published | 2011 |
| Pages | 183 |
| Genres | Business, Self-Help, Non-Fiction, Psychology, Books |
| Average Rating | 4.07 / 5.00 |
| Total Ratings | 10,845 |
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Frequently Asked Questions
What genre is Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All?
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All is categorized as Business, Self-Help, Non-Fiction, Psychology. Its primary genre classification is Business.
Is Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All worth reading?
Based on 10.8K reader ratings, Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All has an average score of 4.07 out of 5.00, which is considered "Highly Rated."
How many pages is Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All?
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All has 183 pages. It is a relatively quick read.
Who wrote Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All?
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All was written by James C. Collins, Morten T. Hansen. It was first published in 2011.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
