Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore, Regis McKenna
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore, Regis McKenna holds a highly rated rating of 4.00 out of 5, based on 14.3K reader ratings. First published in 1991. The book spans 211 pages.
About Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
| Detail | Value |
|---|---|
| Author | Geoffrey A. Moore, Regis McKenna |
| Published | 1991 |
| Pages | 211 |
| Genres | Business, Non-Fiction, Psychology |
| Average Rating | 4.00 / 5.00 |
| Total Ratings | 14,329 |
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What genre is Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is categorized as Business, Non-Fiction, Psychology. Its primary genre classification is Business.
Is Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers worth reading?
Based on 14.3K reader ratings, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers has an average score of 4.00 out of 5.00, which is considered "Highly Rated."
How many pages is Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers has 211 pages.
Who wrote Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers was written by Geoffrey A. Moore, Regis McKenna. It was first published in 1991.
What is the ISBN for Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?
The ISBN-13 for Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is 9780060517120.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
