Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
by W. Chan Kim, Renée Mauborgne
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim, Renée Mauborgne holds a well received rating of 3.86 out of 5, based on 30.7K reader ratings. First published in 2004. The book spans 240 pages.
About Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.This international bestseller challenges everything you thought you knew about the requirements for strategic success.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
| Detail | Value |
|---|---|
| Author | W. Chan Kim, Renée Mauborgne |
| Published | 2004 |
| Pages | 240 |
| Genres | Business, Non-Fiction, Self-Help, Books |
| Average Rating | 3.86 / 5.00 |
| Total Ratings | 30,665 |
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Frequently Asked Questions
What genre is Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant?
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is categorized as Business, Non-Fiction, Self-Help, Books. Its primary genre classification is Business.
Is Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant worth reading?
Based on 30.7K reader ratings, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant has an average score of 3.86 out of 5.00, which is considered "Well Received."
How many pages is Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant?
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant has 240 pages.
Who wrote Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant?
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant was written by W. Chan Kim, Renée Mauborgne. It was first published in 2004.
What is the ISBN for Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant?
The ISBN-13 for Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant is 9781591396190.0.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
