Onward: How Starbucks Fought for Its Life without Losing Its Soul
by Howard Schultz, Joanne Gordon
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, Joanne Gordon holds a well received rating of 3.79 out of 5, based on 11.1K reader ratings. First published in 2007. The book spans 350 pages.
About Onward: How Starbucks Fought for Its Life without Losing Its Soul
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
| Detail | Value |
|---|---|
| Author | Howard Schultz, Joanne Gordon |
| Published | 2007 |
| Pages | 350 |
| Kindle Price | $13.99 |
| Genres | Business, Biography & Memoir, Non-Fiction, Biography & Memoir, History |
| Average Rating | 3.79 / 5.00 |
| Total Ratings | 11,119 |
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Frequently Asked Questions
What genre is Onward: How Starbucks Fought for Its Life without Losing Its Soul?
Onward: How Starbucks Fought for Its Life without Losing Its Soul is categorized as Business, Biography & Memoir, Non-Fiction, Biography & Memoir. Its primary genre classification is Biography & Memoir.
Is Onward: How Starbucks Fought for Its Life without Losing Its Soul worth reading?
Based on 11.1K reader ratings, Onward: How Starbucks Fought for Its Life without Losing Its Soul has an average score of 3.79 out of 5.00, which is considered "Well Received."
How many pages is Onward: How Starbucks Fought for Its Life without Losing Its Soul?
Onward: How Starbucks Fought for Its Life without Losing Its Soul has 350 pages.
Who wrote Onward: How Starbucks Fought for Its Life without Losing Its Soul?
Onward: How Starbucks Fought for Its Life without Losing Its Soul was written by Howard Schultz, Joanne Gordon. It was first published in 2007.
What is the ISBN for Onward: How Starbucks Fought for Its Life without Losing Its Soul?
The ISBN-13 for Onward: How Starbucks Fought for Its Life without Losing Its Soul is 9781605292880.0.
How much does Onward: How Starbucks Fought for Its Life without Losing Its Soul cost on Kindle?
Onward: How Starbucks Fought for Its Life without Losing Its Soul is available on Kindle for $13.99. Pricing may vary by region and promotional offers.
Data sourced from community book ratings and reviews. Last updated: April 15, 2026
